diff --git a/Makefile b/Makefile
index c236c7f..d7c16d8 100644
--- a/Makefile
+++ b/Makefile
@@ -42,10 +42,14 @@ run: build
 # out of this file: pass it in, or put it in the .env this reads nothing from.
 #
 #   make image IMAGE=registry.example.com/owner/levyraati26-go
+#
+# --pull --no-cache is the point of the target, not caution. yt-dlp rots against YouTube within
+# weeks, and "a rebuild is the update" is only true if the apk layer is actually re-run — a cached
+# one silently ships whatever yt-dlp was current the day that layer was first built.
 image:
 	@test -n "$(IMAGE)" || { echo "set IMAGE, e.g. make image IMAGE=registry.example.com/owner/levyraati26-go"; exit 1; }
 	@v=$$(git describe --tags --exact-match 2>/dev/null) || { echo "HEAD is not tagged; tag the release first"; exit 1; }; \
-	podman build --build-arg VERSION=$$v -t $(IMAGE):$$v -t $(IMAGE):latest . && \
+	podman build --pull --no-cache --build-arg VERSION=$$v -t $(IMAGE):$$v -t $(IMAGE):latest . && \
 	echo "built $(IMAGE):$$v — push with: podman push $(IMAGE):$$v"
 
 # Operations against the running container, straight out of docs/deployment.md.
diff --git a/docs/deployment.md b/docs/deployment.md
index 9ffece9..3ad7e9c 100644
--- a/docs/deployment.md
+++ b/docs/deployment.md
@@ -269,7 +269,7 @@ bounded by the two conversion slots.
 | Uploads fail near 50 MB | The reverse proxy's body limit, not the app's |
 | Invite links are relative | `PUBLIC_URL` unset |
 | Everything 500s after a restore | `-wal`/`-shm` sidecars from the replaced database were left in place |
-| Submissions all fail at download | yt-dlp is stale, or YouTube is refusing this server's IP; rebuild and publish the image first. `docker compose logs app \| grep '"stage":"download"'` shows yt-dlp's own stderr under `detail` |
+| Submissions all fail at download | yt-dlp is stale, or YouTube is refusing this server's IP. `docker compose logs app \| grep '"stage":"download"'` shows yt-dlp's own stderr under `detail`. A plain `HTTP Error 403` is the stale case — rebuild with `make image`, which forces `--no-cache` so the `apk add` layer is genuinely re-run. A `docker build` without it can ship a months-old yt-dlp from a cached layer |
 | A submitter reports a *virhekoodi* | `docker compose logs app \| grep <code>` — one line, with the stage, the submission id, the URL and the tool's stderr |
 | `/admin` returns 404 while logged in | That account has no `is_admin`. Set it in the database; nothing in the UI grants it |
 | Setting `ADMIN_PASSWORD` again changes nothing | Seeding only fires on an empty `users` table. Reset the hash in the database instead |